At Sonar Barcelona 2017, Absolut will transport us to new dimensions – without limits or barriers, where you can imagine and illuminate a better tomorrow.

New chromatic versions of ourselves, in which we are able to connect with others, live intense experiences that enhance our creativity and empower us to start revolutions that change the world.



Welcome to the
Absolut New Dimensions experience at Sonar by Day

Answer the following questions and discover your new chromatic dimensions.

If you had to stick with one of these disciplines,
which would you choose?

What is your favourite music to listen to at Sonar?

What is your favourite moment of Sonar?

Show us your QR code to enter the experience.

by Day

The #AbsolutNewDimensions space, located beside the main stage in Sonar by Day, is an immersive installation of light, colour and fog that challenges limits and submerges the attendees in a nebula of chromatic sensations.

Discover your new dimensions in #AbsolutxSonar

by Night

During the night is when we really take off our masks to be ourselves and illuminate a better tomorrow. Absolut will transport us to new dimensions by commissioning a piece of art by Joan Guasch: a three-dimensional volumetric structure, that will serve both as a canvas and work of art in itself.

Enter the new dimensions of #AbsolutxSonar
and enjoy a complete menu of delicious cocktails at the festival.


Absolut teams up with the New York School for Poetic Computation in a collaboration with Sonar+D that invites us to explore a new dimension of digital art, discovering for the first time, the intangible, magic “aura” of pioneers like Vera Molnar and Muriel Cooper.

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